Full stomachs, full pockets, but do you know what will get you full hearts? Yes, it’s none other than Cool Jacks! Our ice cream sandwiches have become a familiar favorite for people in Michigan who crave something made close to home, with quality they can taste in every bite.

There’s something special about stocking wholesale desserts that your shoppers already recognize, love, and ask for. As a local supplier in Michigan, we’ve seen how a handcrafted, nostalgic treat can do more than just fill your freezer; it can fill your store with smiles.

Whether it’s a sunny afternoon or a busy weekend grocery run, our handcrafted desserts bring back that summer party feeling, and retailers across the state are loving the results. In this blog, we’ll explore why stocking our wholesale desserts helps you sell ice cream faster and delight more shoppers.

 

Why ‘Wholesale Desserts’ Drive Profits

 

You already know desserts sell, but wholesale desserts do more. They drive traffic, they boost basket size, and they make impulse buys feel worth it. When shoppers head to the freezer aisle looking for something to celebrate small wins or brighten their weekend, they’re often drawn to local, indulgent treats.

Desserts like our handcrafted ice cream sandwiches deliver that “treat yourself” energy that drives impulse purchases. And because they’re locally made and rooted in Michigan pride, they create a premium story right on the shelf.

 

When your shoppers see a dessert that’s local, rich, and story-backed, they trade up. They pay a little more because it feels good to support something real. So, think of Cool Jacks as your premium yet approachable pick. A Michigan-made brand that turns freezers into conversation starters.

 

Meet Cool Jacks: Handcrafted and Michigan-Made

 

We are more than just a dessert company; we are a team of dessert lovers who started in Ferndale, Michigan. We had a simple goal: make ice cream sandwiches taste homemade, because they are. 

Every ice cream sandwich is made from scratch, using fresh-baked cookies and small-batch ice cream made with 16% butterfat dairy. That's what gives our sandwiches that rich, creamy texture that people just can't get enough of! 

And come close, here’s a secret: no artificial preservatives, no shortcuts, and definitely no compromises. Our lineup has six delicious flavors that make stocking easy for retailers while keeping customers curious and coming back for more.

Plus, our Cool Jacks carts and trucks have become a local favorite and pop up at weddings, grad parties, and Michigan fairs all summer long. That means when shoppers see our logo in your stores, they already know us.

 

What Retailers Love About Cool Jacks

 

Retailers tell us the same thing again and again: our sandwiches practically sell themselves. Taste plus craft that stands out.

• Each sandwich pairs a bakery-style cookie with creamy, indulgent ice cream—the bite that feels like home.

• Our ingredients include real dairy and no artificial preservatives.

• Our clear labeling makes quality easy to highlight in-store and online.

We’re proud to be a Michigan-made brand, handcrafted by our own team, and you’ll even find us at major retailers like Meijer, Plum Market, and Bridge Street Market. 

This combination of local storytelling and premium quality gives shoppers the confidence to try, love, and recommend Cool Jacks.

 

Local Demand You Can Leverage

Our Michigan roots aren’t just part of our story; they are a powerful sales driver. You have probably seen Cool Jacks around, maybe at a wedding or a food truck event. That’s the beauty of being a local supplier. Our name already carries memories. 

When customers see our ice cream sandwiches in your freezer, they recognize them from events and social posts and even community gatherings. We are a familiar name tied to feel-good moments, from graduation parties to summer picnics.

 

Our active store locator shows just how strong that demand across the state is. Every pin on the map represents fans who keep coming back. It makes it easier for shoppers to find their favorite dessert wherever they go. 

And here’s the best part: people love to support local businesses. By stocking Cool Jacks, you aren’t introducing something new; you’re bringing back something people already love. You’re not just selling a dessert; you’re connecting with a community that celebrates locally made products.

 

How to Start Stocking Cool Jacks

 

Thinking your freezer could use a local glow-up? Here’s how to stock Michigan’s favorite dessert in just a few steps.

 

Step 1: Reach out. 

 

We partner with local retailers across Michigan. Contact us to get started.

 

Step 2: Choose your flavours. 

 

Pick from our six handcrafted flavor combos, from Classic Jacks and cream to bold new twists, and tailor them to your shoppers’ tastes. 

 

Step 3: Plan your launch. 

 

Time your release around seasonal peaks like warmer months and holidays for maximum sales. 

 

Step 4: Spread the word. 

 

Pair in-store signage with our Michigan-made story: “handcrafted, 16% butterfat, no artificial preservatives” and watch your freezer section come alive.

Now, leave the remaining steps to your shoppers: choose a favorite flavor, indulge in the amazing taste, enjoy, and come back for more. 

 

Merchandising Moments That Sell

 

Smart merchandising makes all the difference when you sell ice cream. You’re not just stocking a freezer; you’re inviting people to pause, smile, and maybe treat themselves after a long day. Want to help your shoppers find their new favorite treat? Here’s what you can do:

• Create eye-catching freezer flags: Use short, punchy phrases that tell a story in seconds, things like “Handcrafted Michigan Treat” or “Real Ice Cream and Bakery Cookies.” These small details make people stop, look, and crave a taste.
  

• Celebrate local moments: Whether it’s graduation season, game days, birthdays, or just a sunny weekend, Cool Jacks fits them all. A little local flavor goes a long way in making your display feel part of the community. 
  

• Cross-promote for extra fun: Place Cool Jacks near premium cookies, sprinkles, or cones and spark a shopper’s imagination. Suggest a “DIY dessert night” with friends or family. Suddenly, you’re not just selling ice cream; you’re selling a cozy, joyful moment. 

 

Every small touch reminds shoppers that Cool Jacks isn’t just dessert; it’s a bit of fun, a little nostalgia, and a whole lot of happiness in one bite.

 

Bring a Michigan Favorite to Your Freezer

 

When you stock Cool Jacks, you add more than a treat. You add a handcrafted, Michigan-made dessert from a local supplier in Michigan. Our wholesale desserts help you sell ice cream and spark conversations. Made by locals, loved by locals, and followed by loyal fans who keep coming back for more.

Ready to make your freezer aisle stand out? With a little creativity and the right placement, Cool Jacks can turn every quick grocery run into a moment of surprise and delight. Give your shoppers more than dessert, give them a moment of joy. Stock Cool Jacks today!