Every brand has its story. Some start in a garage, some in a kitchen, and some on a sidewalk with a dog happily tugging on his leash.

Cool Jacks’ story begins with Jackson. Not a boardroom, not a spreadsheet, but a floppy-eared, tail-wagging ball of joy. And honestly, isn’t that way better?

Because when you think about it, nothing says fun, comforting, and a little playful quite like an ice cream sandwich. And nothing embodied that energy more than Jackson. He wasn’t just a pet. He was the heartbeat of what became Cool Jacks.

In this blog, we’ll meet Jackson (the dog who started it all), see how his playful spirit shapes every ice cream sandwich, explore how joy and nostalgia connect to food, and learn why Cool Jacks is more than just dessert for us. 

Meet Jackson: The Pup Who Started It All

Imagine a dog who could light up a room without even trying. That was Jackson.

• Playful? Absolutely. He could chase his tail like it was an Olympic sport.

• Loyal? Obviously. If you were ever around, he was by your side.

• Cheerful? Always. The kind of cheerfulness that made rainy days feel like picnics.

Jackson was the definition of joy bottled up in a furry body. And when you have a dog like that, you can’t not be inspired.

When it was time to create a dessert brand the name had to evoke warmth, be approachable, and fun. Corporate-sounding names? Nah. We wanted a name that smiled back at you. Something you could say out loud and feel a little lighter. And that’s when the idea clicked: Cool Jacks.

Not only was it a nod to Jackson himself, but it also perfectly matched the vibe: cool, playful, and a little nostalgic, just like an ice cream sandwich.

From Dog Walks to Dessert Dreams

Dogs have this magical way of slowing us down. You know the feeling: you’re rushing through the day, but your pup insists on sniffing the same patch of grass for five full minutes.

It’s in those pauses, those ordinary moments, that inspiration sneaks in. And with Jackson, inspiration was everywhere.

Long walks turned into brainstorming sessions. Quiet evenings turned into daydreams about desserts that make people as happy as a dog with a wagging tail. And eventually, those musings became Cool Jacks Ice Cream.

Because think about it:

• Dogs = happiness.

• Ice cream = happiness.

• Dogs + ice cream = double happiness.

That math just checks out.

So Cool Jacks wasn’t created in a kitchen out of necessity. It was created in a backyard out of love. Out of the realization that the purest joy in life often comes from the simplest things: a dog at your feet, a cone in your hand, a laugh with your favorite people.

Jackson’s Spirit in Every Ice Cream Sandwich

Here’s where it gets fun. Cool Jacks isn’t just inspired by Jackson; it is Jackson in dessert form.

Every ice cream sandwich is crafted with the same energy he brought into every room. That’s why:

• They’re playful. Flavors that surprise you, cookies that feel like a hug, combinations that make you smile without even trying.

• They’re comforting. The chewy-soft cookies, the creamy ice cream, it’s basically the dessert equivalent of curling up on the couch with your dog after a long day.

• They’re community-driven. Jackson never met a stranger, and neither do our sandwiches. They’re made for sharing at weddings, birthdays, BBQs, and even corporate parties (yep, ice cream breaks the ice better than any PowerPoint ever will).

When you bite into a Cool Jacks, it’s not just dessert. It’s a warm hug, a happy bark, and maybe even a sloppy kiss of nostalgia.

Beyond Dessert: A Brand Built on Inspiration

Cool Jacks was never about being fancy or serious. It was about channeling the kind of joy Jackson gave us and sharing it with as many people as possible.

Pets have a way of teaching us the important stuff without a single word. Jackson reminded us to:

• Celebrate small wins (like catching that frisbee mid-air or finishing that last cookie bite).

• Play more often (because life’s too short not to).

• Share joy (because wagging tails and melting ice cream both make people smile).

That’s why Cool Jacks shows up where the fun is. Weddings. Birthdays. Neighborhood parties. Even corporate events. Because dessert is about creating memories you’ll laugh about later. We like to think of ourselves as the dessert that joins the conversation, not just the one that ends it.

A Legacy of Joy, One Bite at a Time

He’s not just a dog as a pet; he’s the reason we exist. His joy, playfulness, and loyalty are baked into every Cool Jacks creation.

Also, Jackson’s spirit isn’t stuck in the past. It’s alive right now, every time you take a bite. That’s his legacy. Not just wagging tails and backyard adventures, but a brand that brings people together through something as simple as an ice cream sandwich.

So the next time you’re holding a Cool Jacks in your hand, remember this: You’re not just eating dessert. You’re holding happiness, nostalgia, and inspiration all in one.

If Jackson could talk, we’re pretty sure he’d say:
“Life’s short. Eat the sandwich. Then eat another. And maybe drop a crumb for me, okay?”

So what are you waiting for? Go grab a Cool Jacks Ice Cream sandwich and taste the happiness Jackson inspired.